About Rebecca Deitch

Rebecca Deitch smiling in a professional setting

UX Strategist, Researcher, & Accessibility Advocate

I am a UX Leader with over a decade of experience shaping complex digital products into intuitive, accessible systems. My work centers on evidence-based strategy, inclusive research, and the belief that accessibility is foundational to good design.

I specialize in aligning user needs with business outcomes. Through rigorous usability testing, information architecture, and WCAG compliance, I help organizations reduce friction, strengthen product clarity, and deliver experiences that work for everyone.

Beyond the work itself, I mentor teams, build UX maturity, and establish standards that make accessibility the default across an organization instead of an afterthought.

Core Expertise

  • UX Strategy & LeadershipShaping product direction, guiding cross‑functional teams, and aligning design initiatives with broader business objectives to strengthen UX maturity across an organization.
  • Inclusive User Research Overseeing evidence‑based research programs, including studies with diverse and vulnerable populations, to ensure product decisions are grounded in real human needs.
  • Information ArchitectureLeading large‑scale IA restructuring efforts using card sorting, tree testing, and telemetry to simplify complex systems and improve product clarity.
  • Accessibility (A11y) AuditingDriving WCAG 2.2 AA compliance through comprehensive audits, remediation roadmaps, and organization‑wide accessibility standards that scale beyond individual projects.
  • Interaction Design & Prototyping Creating high-fidelity, accessible prototypes that validate concepts before development.
  • Stakeholder ManagementTranslating complex user insights into clear, actionable guidance for executive decision‑makers, ensuring UX strategy is understood, supported, and funded.

Professional Timeline

2026 - Present

Founder

Bloom Off the Rose

2023 - 2026

Associate Director, UX & Accessibility Lead

Eversana Intouch

2021 - 2023

Senior UX Strategist & Accessibility Lead

Eversana Intouch

Professional Testimonial

"Rebecca is a rare leader who combines deep technical accessibility knowledge with genuine empathy for users. She elevates every team she joins."

Former VP of Product